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Friendly Technologies Unveils QoE Solution at MWC

Friendly Technologies Unveils Quality of Experience (QoE) Solution for 4G LTE Networks at Mobile World Congress

Ramat-Gan Israel (February 12, 2013) − Friendly Technologies will be presenting a product portfolio optimised for 4G networks at the upcoming Mobile World Congress show, with a superior QoE monitoring tool that complements the company’s field-proven device management platform. The QoE application is designed to measure the quality of service and Key Performance Indicators (KPI) of the subscriber’s 4G end-user device. By allowing mobile operators to proactively identify and resolve problems before they are felt by the customer, Friendly’s QoE minimises service calls, reduces churn and increases subscriber satisfaction.

Friendly’s QoE verifies quality levels and KPIs of broadband connectivity and data, VoIP and video services. When performance degradation or threshold violations are detected, the system sends an alarm notification and appropriate preventative actions are taken.

“In today’s competitive mobile landscape, mobile operators have difficulty maintaining a competitive edge. As a result, many are experiencing high churn rates,” said Nir Ezer, Friendly’s VP of Sales and Marketing. “Friendly’s QoE is focused on measuring the subscriber experience, enabling operators to maintain higher levels of customer satisfaction and leading to increased loyalty. With Friendly’s QoE, service operators can keep their customers, by keeping them happy.”

By maintaining an end point perspective and a better understanding of the subscriber’s experience, service providers better assess the nature of each problem as the subscriber experiences it.

Traditionally, when a subscriber contacted a call centre regarding problems with a device or service, support representatives were generally unable to reproduce or trace the issue. Now, with Friendly’s QoE solution, operators have a record of all performance transactions. This facilitates a complete understanding of service performance behaviour and enables quick and successful troubleshooting.

The QoE solution will be demonstrated at Friendly’s booth at the Mobile World Congress, in Hall 2, Area 2, Booth #D50.

About Friendly Technologies

Friendly Technologies provides optimised device management and customer experience solutions for fixed and mobile operators. Our Friendly solutions streamline and simplify the entire broadband service life cycle, enabling operators to gain higher customer satisfaction while reducing operational costs.

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The Kenton Group are a distributor of Friendly Technologies products. For more information on The Kenton Group’s products and services contact +44(0)1322 552000 or email info@thekentongroup.com

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