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Privacy Policy


Your information is very important to us, and we look after your information carefully in line with data protection and privacy laws. We’ve set out below more detail on what information we collect about you and how we use that information.

Please read this policy and our cooie policy, so you know what we are doing with your information.

By accessing and using our services, you agree to the terms of this privacy policy and our cookie policy.

We may update this privacy policy and our cookie policy from time to time and will post any changes on our website at www.thekentongroup.com, so it’s a good idea to come back and read through it again from time to time.

Who are we?

Any reference to “we”, “us”, and “our” is to THE KENTON GROUP, except where the relevant service is provided by another group company, in which case references to we, us, or our shall, in respect of those services, be references to that group company.

We are registered on the Data Protection Public Register. Our Data Protection Registration Number is ZA751558. For more information about the Data Protection Register, visit the Information Commissioner’s Office website.

What services does this policy cover?​

This policy covers all of our services, and any reference to “you” or “your” means you as a user of our services. Our services may include, without limitation, social media and/or interactive applications, audiovisual content, text, photographs, forums, advertising and other services which we may offer at or via the website at www.thekentongroup.com and/or other websites or media platforms which, for example, may enable you to view our content over a mobile or wi-fi network. This privacy policy applies to the collection and use of your information by us and parties that we authorise (such as our suppliers and sub-contractors).

What information do we collect?​

What information we collect about you depends on which of our Services you use. The information that we may collect includes:

  • your name, address, postcode, email address, date of birth, telephone number, payment details and service details (if applicable);
  • information about your use of our Services, including details of your domain name and internet protocol (IP) address, operating system, browser version, cookie details, the content you view, how long you stayed on a page, your navigation around the Services;
  • location data from your IP address or by accessing global positioning functionality (e.g. GPS);
  • other data from time to time to help us provide you with improved products and services – for example, when we ask you to fill in a survey or questionnaire;
  • other data to ensure and check compliance with the Terms of Use and/or otherwise as required by law;
  • location data. This is necessary for us to check so that we can “geo-block” or regionalise our Services to prevent you from accessing them from outside the United Kingdom or (where applicable) within a region where our Services are unavailable.

When do we collect information?

We (or our authorised third parties) may collect information about you:

  • when you register for Services, including without limitation when buying or subscribing for content from us or when you otherwise update your details;
  • when you contact us with an enquiry or other feedback;
  • when you participate in interactivity, for example, when you submit an entry to a competition or prize draw;
  • when you request to be sent communications such as updates or newsletters;
  • in monitoring your use of the Services, including without limitation communications sent via and use of the Services;
  • when we are checking compliance with the Terms of Use and/or otherwise as required by law;
  • by accessing GPS functionality on your device (for example, when collecting location data);
  • through the use of “cookies” and/or other devices. For full details, see our cookie policy and the section entitled “Cookies” below;
  • when you disclose your personal information to us or through the Services at any other point.

We may also combine information that you provide on one Service with information collected from other Services and/or with information that is publicly available or that we receive from other reputable sources. All information will be stored and used in accordance with this privacy policy.

Cookies and similar devices

In addition, in common with many other online services, our authorised third parties and we may use “cookies” and/or other devices to store and sometimes track information about you. Please see our cookie policy for more details about what cookies are, the cookies we use, and how to disable them.

How will we use your information?​

Us and our authorised third parties may use your information to:

  • Monitor, develop and improve the Services and/or your experience. This may include personalising the advertising and content you see based on the details given by you and/or your activity on the Services;
  • assist in and administer the provision of Services to you;
  • process and deal with any complaints or enquiries made by or about you;
  • investigate any suspected breach of the Terms of Use or the violation of other terms and conditions otherwise relating to you;
  • to contact you with service messages. By way of example only, if any of the Services for which you have registered is no longer available, we may contact you to let you know that it has closed and inform you of any similar services offered by us and/or any company within our group of companies and/or a third-party partner on our behalf;
  • to monitor compliance with the Terms of Use or other applicable terms and conditions, including by way of (i) checking postings or submissions in connection with your use of the Services, (ii) retaining forum or chat room exchanges, and (iii) using keyword triggers to investigate usage that may be inappropriate; and/or
  • where you are a prize winner, to administer the prize and to publish or otherwise make available a list of prize winners.

Marketing Communications

Generally, we will only send you marketing messages if you indicate that you consent (e.g. by “opting in”) to receiving such messages. Where we have your consent or are otherwise permitted to do so, we will:

  • send you and keep you updated with information by email, telephone (including SMS), mail or other methods of communication about existing and new services and special offers from us;
  • send you information by email, telephone (including SMS), mail or other methods of communication about related products or services of selected third parties that may be of interest to you; and
  • pass your details to selected third parties so that they may send you information by email, telephone (including SMS), mail or other methods of communication about products or services that may be of interest to you.

By choosing to interact with our services via SMS text message, you will be indicating that you consent to receive marketing communications from us via SMS text message regarding similar products and services. You can avoid receiving these communications by adding NO INFO at the end of your SMS.

To stop receiving marketing communications from us, you can use the ‘unsubscribe’, ‘stop’ or similar facility contained in any such communication or you can email us at the email address set out below stating that you do not wish to receive further communications from us.

You will need to contact the applicable third party to opt-out of receiving any such communications from a third party. Please note that we are not responsible for the communications or the content of any communications you receive from any such third party.

We do not pass or sell your personal information to third parties for any other purpose than as set out in this privacy policy. Unless you have given us your consent to pass your details to a third party, any marketing referred to in the section entitled “Marketing Communications” is conducted by us on behalf of third parties, and they do not have any access to your data.

What about third parties?​

We may pass information about you to other parties as follows:

  • to third parties authorised by us, such as our employees, contractors, suppliers and/or agents, including without limitation our customer care teams to administer the Services provided to you by us now or in the future;
  • where relevant, the username and some profile information you voluntarily provide will be published on areas of the Services, such as forums, chat rooms or pages where user submissions are displayed, and this will be the identity by which you are known in those areas. Please always think carefully before disclosing information to other users or otherwise making your information publicly available;
  • where we have your consent to do so for marketing communications (see the section on “Marketing Communications” above);
  • as part of general statistical information about the Services user base, sales patterns, traffic volumes and related matters. These details will NOT include information personally identifying you;
  • to the police, regulatory bodies or legal advisers in connection with any alleged criminal offence, unlawful activity or suspected breach of the Terms of Use and/or the breach of other terms and conditions or otherwise where required by law. We will cooperate with any law enforcement authorities or court order requesting or directing us to disclose the identity or location of or any information about anyone breaching any relevant terms and conditions or otherwise for the prevention or detection of crime or the apprehension or prosecution of offenders;
  • if there are changes to our business
  • We may also display targeted advertisements based on the personal information that we hold. We do not provide your personal information to advertisers, but advertisers and ad-serving companies may assume that you meet the targeting criteria for that ad, for example, men aged 18-30.

Please note this policy does NOT cover companies, services or applications that we do not own or control, or to people that we do not employ or manage, including, without limitation third-party websites or applications/widgets (eg from “social media” platforms such as Facebook or Twitter) which we link to or offer via our Services, nor does it cover advertisers. Also, it does not cover certain pages and services provided via our Services which are hosted, managed and operated by other parties. These services, applications and third parties may have their own privacy policies and/or terms and conditions of use, which we recommend you read before using any such services. These third parties and services are wholly independent of us and are solely responsible for all aspects of any transaction you may make using such services.

Changes to our business​

If we decide to change or re-organise the structure of our business, we may need to pass your personal information to one of our group companies so that we can continue to effectively deliver the Services to you.

Also, if we become involved in a merger, acquisition or other transaction involving the sale of some or all of our or our group companies’ assets, user information (including the personal information collected from you through your use of the Services), may be included in the assets which are transferred to the new owner.

If there are changes to our business, your personal information will remain subject to this privacy policy.

What about security?

We endeavour to take all reasonable steps to protect your personal information. Where possible we use industry-standard technology to allow for the encryption of sensitive information.

Please always think carefully before disclosing information to other users or otherwise making your information publicly available. It is important that you are aware that any information you disclose to another user may then be disclosed by that user. We have no responsibility or control over the contents of communications made between users of our Services.

Amending your information​

Where you register your details for certain Services (such as our newsletter) and open a user account that you can then use to access and log on to use those Services, you may change or update your login and password or other details at any time via your account. If you are not registered for these Services but wish to amend your details then please contact us. You must make sure that you update your details as soon as possible with any and all relevant changes.

Have Feedback?​

We welcome feedback if you have any questions regarding our privacy policy or the use of your information. For additional information about our Privacy Policy, please get in touch with us or write to us at:

The Kenton Group
Blue Space Sus Con,
Brunel Way,
DA1 5F

Who can you contact?​

The Kenton Group has a Data Protection Officer responsible for privacy and Data Protection matters. This Data Protection Officer can be reached at the following address:

The Kenton Group
(Attn: Data Protection Officer)
Blue Space Sus Con
Brunel Way

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