Audra's vision
At Audra, the goal is to make internet connectivity and security solutions accessible, bringing them into the hands of everyday users. Their 2-in-1 router and firewall devices make managing internet security and usage for both homes and small-to-medium-sized businesses simpler than ever.
Audra aims to level the playing field for every user, providing the same robust protection that large businesses expect for their digital assets to anyone with an internet connection. You don’t need an unlimited budget or extensive IT knowledge to route and protect your internet traffic using Audra solutions.
Audra's mission
Audra focuses on breaking down problems and crafting solutions that truly address genuine needs. Recognising that many users, both personal and business, feel intimidated when it comes to securing their valuable data, the challenge to develop products that compete functionally with established market players, but are more accessible, was taken.
Audra doesn’t pretend to be direct competitors to the well-known brands in internet security – instead, taking an honest approach by highlighting their strengths whilst acknowledging that larger enterprises may be more suited to other options. That said, Audra isn’t ruling out expanding in the future, but for now, the focus is on a self-defined area of specialism – catering to the needs of individuals and small-to-mid-market businesses, where a real gap has been identified.
The emphasis on the ‘smaller’ user allows for more of an agile approach, with constant improvement of the product line based on direct feedback. Pride is taken in the ability to quickly refine offerings by listening to and acting on users’ valuable insights.
2-in-1 router and firewall devices
These devices simplify internet management, whilst requiring less power and space. Perfect for homes, small offices, and SMEs.
Easy to understand
With a straightforward device portfolio and licensing model that includes all features by default, you don’t need a degree in rocket science to navigate the product offerings.
Easy to set up and manage
The plug-and-play solution, combined with cloud configuration, makes setup a breeze. The intuitive, web-based dashboard and mobile app allow you to manage policies, routing rules, and network settings from anywhere.
Scalable
Manage devices for single or multiple customers via the same intuitive, cloud-based dashboard.
Why working with Audra will make you a nicer person
Audra is part of the Dotlines group, where they actively participate in initiatives that bring smiles to faces. They believe in the power of kindness, so when you buy from us, you also support their (not-so-corporate) ethos. For instance, at Audra, they:
Try to safeguard the environment
By planting 2 trees for every device sold as part of a wider carbon offsetting initiative across the Dotlines brands.
Support relevant charities
There are many people in need who lack access to the internet and technology. Through their charity partnerships, they work to bring digital devices and internet connections to those less fortunate.
How Kenton can help you
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